Audi strikes multiyear partnership with MLS' Inter Miami CF

Audi has partnered with Inter Miami CF as their official automotive partner. The collaboration includes a fleet of vehicles in Inter Miami CF’s signature pink color, Audi test drive experiences, fan zone activations, and stadium LED content. This partnership coincides with the rising popularity of soccer in North America and the presence of Lionel Messi in Inter Miami CF. Audi aims to tap into the growing soccer fan base through this alliance. The details of the partnership were not disclosed, but Inter Miami CF plans for a long-term collaboration with Audi. Additionally, Audi plans to expand its sports investments, including reentering Formula 1 auto racing in 2026.